The Ketchum Urban Renewal Agency’s goal is revitalization and ensuring the City’s economic vitality. All of its activities and projects are undertaken with that goal in mind. The impact of some projects is more immediate than others. For example, the development of the Fourth Street Heritage Corridor helped create a more vibrant, economically active Town Square area in a relatively quick period of time. The conversion of 491 Sun Valley Road into a state-of-the-art, unique visitor center is also expected to help boost the City’s marketing efforts to attract and retain more tourists. Upgrading public infrastructure and these kinds of local facilities also means more local jobs.
Longer term, the KURA’s efforts to encourage development of affordable housing and hotel projects should help stimulate local economic activity by increasing both the number of residents living downtown and tourists.